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How early is early?

The word "early" is mentioned 13 times on  your Strategy page. Interested in how you define early, so: what is the LATEST that True Ventures would invest? (after PM fit, Series A, Series B, etc.)?
John Manoogian III asked this on August 04, 2010

1 Answer

Great question.  Many private equity firms say early, but it is indeed a matter of perspective.  For True, early means very early: Seed & Series A are our sweet spots.  We like to be the first institutional capital going into a startup.
August 09, 2010
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